Entries will be judged by the following criteria by members of Rita’s staff.

1. 💡 Creativity: How unique is the entry? Does it bring a fresh perspective to the theme?
2. 💥 Impact: What is the potential business impact of the entry? Will it enhance the experience of customers, grab their attention, and (most importantly) generate publicity for coffee shops?
3. 🦄 Execution: How well is the entry executed? Is it visually appealing?